Coolest Coffee

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Global

Agency: Èxit-Up
Illustrator: Joan Quirós
Art Director: Lola García
Art Director: Luis Martí
Creative Director & Copy: Artur Sales
Planner: Sandra Baixauli
Account Manager: Paula Civera
Location: Spain
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Offset

“Coolest coffee” is a cold take way coffee, designed mainly to be distributed through the vending channel.

The strategy
Coolest coffee was born from the Spanish Company Alba Foods to provide zetas and millennials a “beastly” coffee that will endure infinite days and without heating the planet’s head. The coffee had with 3 clear caratheristics: very cold, very environmentally friendly as it was made with 70% recicled paper and a very resistent packaging to withstand the takeaway.

We created a strategy with which to get to the point: we wanted to conquer those people who are always ready for everything, with a cool enough mind to get down to work and without thinking too much about things.

Naming and design.
Coolest coffee appears for all the ones that have the coolest ideas and as the Alba brand itself, live life doing what the body asks of them.

At the graphic level, we are commited to creating an image with personality in which the different concepts that define the products are captured in the form of lettering. For this, we have the contribution of the Valencian artist Joan Quirós.