Rødder, a hippie & trippy world

Design: Jacomy Mayne
Location: Argentina
Project Type: Produced
Client: Rødder Brewing Company
Product Launch Location: Americas
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Rødder Brewing Co is a Mendoza-based craft beer brand hell-bent on producing high-quality beer for local bars, and now, launching their own beer lines in Argentina.

We worked on a rebranding, focusing on building a commercial brand but with style and personality. Once the brand was finished we created this series of 4 labels representing the journey of the factory character in a hippie & trippy, but real, world; to compete and differentiate themselves on a highly saturated craft beer world.