The Spirit of the Grizzly

Jacomy Mayne Studio

Mendoza, Capital, Provincia de Mendoza, Argentina

The Spirit of the Grizzly | A whisky about courage and compassion

This whisky comes from a complete packaging design process, including the story, custom bottle design, illustrations, and lettering, all mixed together in one bottle.

The story is about Stepan Chirikov, a fearless explorer who found himself in a life-or-death situation while searching for unique ingredients for a new drink. He was attacked by grey wolves, and things looked bad until a grizzly bear came to his rescue and fought off the wolves with great strength and bravery.

The most amazing part of the story is that the grizzly bear shed tears after the battle. These tears turned into golden droplets, and Stepan collected them in a canteen. The next day, the tears magically transformed into an exceptional whisky, carrying the spirit of adventure, courage, and compassion.

Our design team felt a big responsibility to create visuals that honored Stepan’s journey and the majestic grizzly bear. Working closely with our client, we captured the most visually striking elements of the story.

For the packaging, we drew inspiration from the wild places where Stepan collected the grizzly bear’s tears. We wanted to maintain a balance between the visuals and the story, so the label and packaging became an important part of the experience, letting people fully appreciate the exciting and dangerous moments Stepan went through and the transformation of the grizzly bear’s tears into a fantastic whisky.

We invite you to enjoy this whisky for its amazing taste and the incredible story behind its creation.


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