Design: Mos Atyan
Location: Armenia
Project Type: Produced
Client: Hayasy Group
Product Launch Location: Global
Packaging Contents: Sauce
Packaging Substrate / Materials: Plastic Bottle
Printing Process: Flexography

I created this brand completely. I created the name, logo, and packaging design in full. I thought long and hard about the name and look. I wanted to emphasize this product with its unique look. I wanted to give a lighter and fun style to this product. Why such characters? Let me explain now because sauces are very different in taste, they do not repeat each other, so people have different feelings when trying each of them. And those feelings are expressed through emotions. I set myself the task of getting illustrations with the appropriate emotion.

It can be said that it succeeded. In addition to expressing the emotions, I tried to shape the characters according to the name of the sauce. put on the other characters.I think this product will stand out from its competitors in the market. This is the fact that I always use when creating a new packaging design.