Design: Sanyukta Ranjit Mathure
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Ms Isha Patel
Packaging Contents: Cocktails
Packaging Substrate / Materials: Aluminium Cans
Printing Process: Digital Printing
Fauxpop is created as a part of a classroom project.
It offers a range of affordable, ready to drink cocktails created to minimise the time you spend muddling ingredients and maximise the time you spend celebrating life. It caters to the wild child in all of us and wishes to make those raw moments of life even more memorable. Fauxpop cans are a representation of the fizzy drinks inside them.
They are an extension of the confident, unapologetic and bold life led by its customers and this reflects in the packaging of their cans as well. They depict the unabashed fun that the brand brings along. The tone of voice is direct and bold that leads to building a transparent relationship with its customers. The variety of cocktails include Highballs, Whiskey Sours, Spirit Forwards and Champagne Cocktails.
Fauxpop’s bold, creative and transparent tone of voice is what’s unique about its packaging. It is designed with keeping the customer in mind. The brand believes in sharing all their secrets with their customers and hiding nothing. The packaging consists of unique icons that represent every cocktail offered by Fauxpop.
Exclusive ‘Fauxpop InGRADients’ were created using the brand’s colour palette to represent all the ingredients that go into making the magic potions. These are further used to create the icons for every cocktail. Every icon is made using the silhouette of the glass used to drink the cocktail traditionally and basic shapes filled with the gradients associated with their ingredients. This tells the customer exactly what they’re diving into while consuming these cocktails.