Design: Hector Antonio Boeno Menendez
Project Type: Produced
Client: Actus Cosméticos
Product Launch Location: Brazil
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Plastic
Printing Process: Offset
Actus Cosméticos asked me to redesign the cosmetics line called “POP”, products that were sold in supermarkets and pharmacies.
During the briefing we found it more interesting to take this line off the market and create a new line using the products that sold the most, in addition to introducing new products. We started with just 2 variations in size 1L, “Touro Intenso” and “Coco” but seeing the 3D images the ACTUS partners liked the proposal and expanded it to +5 variations.
They launched the products and the success was immediate, with 2 weeks of sale I was asked to create 500ml versions. The 500ml line was launched and we are already working on new products for this brand.
The line was launched in the third quarter of 2020.