Sale rosa Borrelli

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Design: Studio La Regina
Location: Italy
Project Type: Produced
Client: Borrelli
Product Launch Location: Italy
Packaging Contents: Pink Salt
Packaging Substrate / Materials: Plastic bag

Pink Himalayan Salt is a type of rock salt extracted from the pristine mines of Pakistan. Its crystals are colored with all shades of pink, from white-pink to dark orange.

Studio La Regina has chosen to create a packaging with a large transparent area to show the beautiful colors of this particular salt. So, in the overall design, the salt itself forms the base of the mountains from which the pink salt is extracted. The package is illustrated all around with the profile of the mountain peaks in pink shades over a clear pink sky.