224 – Timeless Beauty

Agency: Bakic Design GmbH
Creative Director: Susanne Kirner
Location: Germany
Project Type: Produced
Client: 224 Cosmetics
Product Launch Location: Europe
Packaging Contents: Cosmetics
Packaging Substrate / Materials: Paper, Cardboard, Plastic

Look and feel good with clean beauty that respects nature and the environment.

224 uses less ingredients and the lowest possible amount of synthetic materials. The high quality formulas are 100% vegan, not tested on animals and free of harmful additives, like parabens, mineral oil, nano materials and silicone.

Contemporary color cosmetics for 2day 2morrow and 4ever!

What’s Unique?
The brand & packaging design expresses the brand’s character through its clarity and purity – based on the old principle that less is more. Black & White as base hues contrasted by colored design elements in the several make up shade. All Icons were carefully crafted and designed to express the product benefits.