Agency: Work and Company
Designer Director: Gene Portnoy
Location: United States
Project Type: Concept
Packaging Contents: Cereal Flavored Milk
Packaging Substrate / Materials: Paper

Milk By Cereal: A cereal milk story. Everything always starts with an idea. My fondest memories of my son growing up are when I would watch him eat as a teenager. The only way to describe it in one word is “ravenous”, the boy could put down 3-4 bowls in a day not including breakfast, lunch and dinner. He was a Real Cereal Killer. Design, Naming, Idea Generation.