Baskin Robbins Package Student Project

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Design: Honey Mehta
Location: India
Project Type: Student Project
School: MITID
Tutor: Yohan Engineer
Packaging Contents: Ice cream
Packaging Substrate / Materials: Laminated Paperboard, Polypropylene, LDPE, HDPE, Paper
Printing Process: Shrink Wrap and Flexography

Baskin Robbins is a dynamic and youthful brand that is open to innovation. The target market is composed of children, teenagers and young adults.

The Design strategy was to redesign the packaging for Baskin Robbins to give it a premium look, minimize the struggle of having ice cream bars, make it more ergonomic & kid-friendly, attract the target audience and enhance the experience of having ice cream.

Packaging for the Ice Cream Bars offers a unique unboxing experience to the user and acts as a plate on opening which minimizes the pain point of the user while having ice cream bars. The color scheme, inspired by individual ice cream bars, combined with minimal graphics further enhances the experience of having an ice cream bar.

Packaging for the Prepacked Sundaes is de facto a good quality PP tumbler for the user to take home. The premium, organic and clean design aims to appeal to the target audience and gain consumer confidence, as the content will be visible through the translucent body of the cup. The carefully chosen complementary colors for each flavor enhance the general appearance of the product.

Packaging for the Common Products is playful, attractive and interactive. It preserves the original colors of the brand with which people associated it while giving it a fresh look. It comprises a special edition cup, specially designed for children.

What’s Unique?
Ice Cream Bar Packaging: A minimal and unique packaging, which transforms into a platter to collect the dripping ice cream. Prepacked Sundae Packaging: A very premium and elegant packaging, that is a product in itself for the user to take home. The colors of the prepacked products are curated to complement the respective products it contains. Common Products Packaging: A playful, attractive and interactive packaging with a special edition designed for the target audience.