Baskin Robbins Package Student Project

Design: Donnel Shibu
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Yohan Engineer
Packaging Contents: Ice cream / Popsicle
Packaging Substrate / Materials: HDPE/LPDE
Printing Process: Flexography

It’s 30 degrees. You’ve just played the entire afternoon under the scorching sun. You and your friends go to a nearby shop and order yourselves ice candy sticks. As you eat, some of that good stuff comes down dripping, making your dirty hand and fingers even more dirty and sticky.

Bittersweet memories?

What if I tell you that you can save all that melted good stuff? Here’s a series of revamped, upgraded version of the Baskin Robins Stick ice cream that I worked on as a part of our curriculum. A package designed to have attractive, cleaner graphics giving it a premium look that comes with a dish to serve the functional purpose of collecting your gooey good stuff. An easier and cleaner way to open to make your you have every drip of that delicious ice cream.

How can you say no to that last sip of cold melted ice cream?

The package is basically a single sheet of plastic sealed on one side and wrapped around a plastic base on the opposite side. A simple mechanism of peeling off the tape to open up the wrapper and you don’t have to worry about the ice cream melting because it all gets saved up in the plastic cup attached to the stick below the ice cream.

What’s Unique?
A simple concept of adding a cup below the ice cream to avoid the melting ice cream touching your fingers and causing a mess. An unwrapping technique that has previously been used for chocolates but never before been used in the ice cream industry.