THERMOMETER

Agency: UPRISE
Creative Director: Alexander Orlov
Creative Director: Alexey Astakhov
Location: Russia
Project Type: Concept
Packaging Contents: Vodka
Packaging Substrate / Materials: Glass bottle

Super premium vodka THERMOMETER – stylish product for real aesthetes!

There is one interesting feature in Russian language – the word “degree” is a unit of temperature measurement and at the same time it means the % of alcohol in alcoholic beverages. It became the basis for the concept of the super-premium vodka THERMOMETER, developed in the Uprise Branding Agency. This is a product for real gourmets of this drink.

The shape of the bottle resembles the shape of a classic thermometer, the letters of the logo resemble the divisions of the scale, the brand’s icon-the letter O with a slot at the top – symbolizes a mercury ball. In the core, instead of mercury, there is a concentrated essence (depending on the taste – cranberry, lemon or blackcurrant) for making a vodka cocktail. The possibility to adjust the amount of the essence on the taste is a unique feature of the product. The container with the essence is unscrewed from the cork and the required amount (depends on personal preferences) is poured into a glass of vodka. Thus, you can get a whole range of taste sensations-from a cocktail with a subtle fruity note to a mix with a bright berry taste.

The same container can be used to mix the finished cocktail. For ease of use it has been developed a glass tube with a lower base – a bottle cradle. Tastes are easily distinguished by the color of the essence, in addition, the name of a particular taste is indicated on the lid of the tube.