Design: Dhriti Shah
Location: India
Project Type: Student Project
School: ISDI School of Design and Innovation
Tutor: Isha Patel
Packaging Contents: Cocktails
Packaging Substrate / Materials: Recyclable Paper
Printing Process: Digital Printing

Buzzin is a DIY cocktail kit company that offers customized and experimental cocktails curated by local mixologists in India. With the ongoing Covid-19 pandemic socializing has been on hold. The lockdowns have impacted everyone’s lives with stress and anxiety.

Buzzin is a brand that wants to take you away from all the negativity, connect with friends and family over a glass of cocktail and have a good time. We want to reignite the experience of social events and gatherings at home and provide the best authentic flavored cocktails to make house parties more zestful and exciting. We want to give our customers a bar-like experience at home with DIY (Do it yourself) kits that include everything you need to make a cocktail. They are great for house parties, travel, gifts, and an everyday companion.

The visual language is colorful, vibrant, fun, and refreshing. The visuals are heavy on shapes and patterns, mostly rounded. The unique element that ties up the brand’s visual language together is the Buzz bird. The buzz bird inspired by the high-spirited hummingbird symbolizes joy, playfulness, and independence.