Design: Title design & Media
Senior Graphic Designer: Wesal Samy
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper, plastics
Printing Process: Digital printing
LICO is a Coffee Truck, transport from a city to another. The name ( LI.CO ), Li as an abbreviation for the word Lily which means sharing, and Co as an abbreviation for the word Coffee.
Inspiration: Coffee is the heaven of the world, but there must be a beginning for this black gold, which is Ethiopia, and African nations which inspired us for this trend of art, culture and the details of their excellent lives in order to tell the story of the direction we took.
Coffee is always famous by its dark colors and brown , but here I started to use multi colors and make a new vision for coffees as everyone who loved it sees that it gives him energy and power and in the morning they drink it to give them happiness so yes it should be colorful. And Africa is the main source of coffee through years so I go with their colors, bold faces and patterns.