Bonnie Prince

Design: PG Brand Reforming Company
Location: Poland
Project Type: Produced
Client: Whisky and Spirits Ltd
Product Launch Location: Global
Packaging Contents: Scotch Whisky
Packaging Substrate / Materials: Glass bottle

Bonnie Prince is a true Scottish whisky named after the real Scottish hero. Charles Edward Stewart, whom the Scottish people call Bonnie Prince, an important figure in the history of Scotland’s struggle for independence from England, was the leader of the rebellion against the House of Hanover and became a popular hero of Scottish folklore. He was the great-grandson of Jan III Sobieski and it’s the way how his life-story connected with Poland.

The goal of the project is to create a design that reflects either the product category and the bright and bold character of the brand in active, dynamic label-style. And to create the recognizable brand hero of whiskey Bonnie Prince.

The author’s illustration inspired by the style of the historical portrait and the plots of battle paintings became the main element of design. We use a category warm color palette that emphasize the rich gold-bronze shade of the drink. The brand image creates a sense of antiquity, tradition and craft production and gives the consumer a real authentic sense of the spirit of Scotland.