Agency: TakeThree Studio
Photographer: Diana Gamarra
Project Type: Produced
Client: Café La Llama
Product Launch Location: Ecuador
Packaging Contents: Coffee
Packaging Substrate / Materials: 100% recyclable packaging | low-density polyethylene (LDPE) layer + a vinyl ethylene alcohol (EVOH) layer
Café La Llama is a proud family-owned Ecuadorian coffee brand continuing a legacy of more than 50 years of producing quality coffee.
The team was tasked with creating a fun-spirited, charming, and environmentally conscious brand, while using La Llama as the hero protagonist. #NoProbLlama
Their mission is to maintain transparent, honest, fair and direct relationships that positively impact all contributors in the coffee chain, from the producer to the consumer. Their vision is to export and distribute coffee, improving the quality of life of producers, generating more sources of employment and promoting the quality of coffee that exists in Ecuador. Their values include staying committed to leaving a positive social, economic and environmental footprint by enriching the coffee culture with transparency, quality, passion, creativity and teamwork.
“My grandfather Julio Cesar Correa with my grandmother Dolores Córdova produced and commercialized coffee for around 50 years of their life and thanks to the coffee activity and their efforts they managed to have a stable and happy family in the city of Loja.”
Café La Llama packaging 100% SUSTAINABLE, being one of the first companies in Ecuador to bring 100% recyclable packaging specifically for coffee.
The packaging has a low-density polyethylene (LDPE) layer and a vinyl ethylene alcohol (EVOH) layer that works as a barrier against oxygen. High-quality coffee packaging should protect the beans for at least 12 months after the bean is placed in the bag.
Café La Llama urges local communities to recycle their coffee bags in a homemade way for different uses, from garbage bags, films for construction material to storage and agricultural purposes.