Creative Director: Vinit Ghelani
Project Type: Produced
Product Launch Location: India
Packaging Contents: Healthy vegan Snacks
Packaging Substrate / Materials: Zip Bag
Printing Process: Digital Printing
Healthy Wealthy is a plant-based, all-natural, indulgent food brand that believes that healthy food doesn’t need to be boring. They’re a new brand, it started by mother -son duo during this pandemic with a big goal, aiming to tell the story of their brand and products in a structured, systematic manner.
A brand approached us for a brand strategy, positioning and for all visual identity including logo, packaging, etc. We worked closely with the founders to build an Essen- -ce for the brand so that it can scale across various print and digital touchpoints.
People’s behavior towards food is they are eating more, but not necessarily healthy. The tension this creates is healthy for your food carries a negative halo that keeps people from truly enjoying it as food meant to be. insight from this cultural shift is we want to eat healthy but healthy for you food s don’t necessarily make us feel happy.
The only food that makes us truly happy is easily adopted and integrated into our lives. So, for giving more Homely feel and create that gut feeling we decided to design the illustration of founders family members and create their story of starting out this brand and we placed into packaging design.
Each of those characters has different characteristics & behavior which helps the brand to communicate with peoples on Social media in the future.
From our research, we felt the need to create a brand an identity that not only stood out from the crowd, but made the consumer instantly recognize and connect with the brand through the packaging. The Packaging needed a strong Pick-me-up Visual that had a very clear brand massage.