Saville Pomegranate Juice

Design: Ramin Nasirov
Location: Azerbaijan
Project Type: Produced
Client: Azersun Holding
Product Launch Location: Global
Packaging Contents: Pomegranate Juice
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Being one of the leading companies in Azerbaijan “Azersun Holding” has been producing pomegranate juice under the brand of “Saville” for many years.

Exporting pomegranate juice to more than 40 countries, Saville uses only 100% natural and GMO-free pomegranates from the Azerbaijani pomegranate orchards. As a company not compromising naturalness of its products, Saville pomegranate juices are free from artificial flavorings, additives and added sugar.

Since the brand has a high reputation among the consumers, label design of the product was the vital part of the Saville pomegranate juices that company was given special attention. Differentiate the product from other pomegranate juice products, being unique and creating association with the nature were the main tasks of creating label design for Saville.

Applying geometric configuration of symbols called “Mandala” and illustrating the scene of pomegranate orchad was the final decision of the creating label design. As a result, using the special label material and adding gold hot stamp to the selected part of the design gave the uniqueness to the label.