Suabelle Argan Therapy Hair Line

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Agency: Marklinica
Creative Director & Project Manager: Rana Mohsen
Location: Egypt
Project Type: Produced
Client: Al-Dawaa Medical Services Co.
Product Launch Location: Saudi Arabia
Packaging Contents: Shampoo, Conditioner, Cream & Serum
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Suabelle is a well-known hair treatment brand in Saudi Arabia. It is manufactured by Al-Dawaa Medical Services Company. They started their first Suabelle line with GOLD Protein range, and our mission was to create the Argan line. Marklinica artistic team started focusing on building a visual brand identity that fits different product types and reflects an elegant style targeting both of class A and B, and also become the best choice of beauty salons and hair dressers.

Argan range included shampoo, conditioner, keratin, hair mask and hair serum, they all needed a high-quality design, packaging differentiation with well-looking and distinctive label design.

We have chosen a luxurious brown color palette resembling the color of the main nutrient ingredient; argan plant, and used the golden argan tree in addition to a glowy eye catching oil droplet. We have also created a user-friendly packaging boxes that it easy to use for each product type.