Design: Parabrand Group
Project Type: Produced
Product Launch Location: China
Packaging Contents: Flavored Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Flexible printing
POPCUPPA belongs to the flower and fruit tea brand under China Tea. POPCUPPA is committed to providing contemporary young women with better quality and healthier leisure teas. From traditional Chinese tea drinking to a new tea drinking culture with internet-based, youthful and social attributes. POPCUPPA wanted to convey a positive attitude towards life. In the end, we combined the pattern of playing cards and “stars” to form a novel and unique brand IP image. Different pattern series also represent different product grades and categories.
We adopted the style of fashion magazine cover to convey the concept of “star”. The characters in the series of hearts, or fashionable and confident, or intellectual, modern, or the queen of the workplace; the characters in the series of spades, or noble, or elegant, etc., are all created with different expansive “stars” as the core. The packaging material is made of environmentally friendly materials, and the packaging structure adopts a paper into a box, and adopts the form of multiple sockets to reduce the use of hot melt glue. No matter from the appearance to the material, we have made excellent results. The packaging image is unique and unique. It is unique in the field of scented tea. Scented tea is not only scented tea, but also a spread of concept. Similarly, we also believe that the number one Mingxing will impress the industry with its dazzling stars just like its name.