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Design: Jũ Đậu Hũ
Location: Vietnam
Project Type: Concept
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper

The Aramour Coffee & Roasters is an independent local coffee brand based on a tradition of work and care in taste. The brand was inspired by travel, with the idea of sharing what we do best: an extraordinary coffee from start to finish, seeking fair practices throughout the commercial chain.

Established in 2018 with a team of young people who are enthusiastic about the beautiful Ho Chi Minh City, Vietnam. Aramour is living out the dream of providing the best experience of enjoying coffee to the customers who have been our gorgeous companions. Until 2019, I have a great collaboration and created the new brand identity for @aramour. Based on the coffee culture of local brands and lifestyle research.

SPECIALITY is a roasted and ground coffee product of Aramour store. Products are sold exclusively to foreign tourists in Vietnam and exported to European and American countries. Inspired by the land that produces the best coffee – Da Lat Coffee and the image of Modern girls are enjoying coffee in the morning routine. With elegant and modern costumes, creating Urban features for Aramour’s packaging. The design has 3 variants with different colors for buyers to choose from.