Agency: SHUMI LOVE DESIGN (TM) Branding Agency
Creative & Design Director: Valerii Sumilov
Visualizer: Maxim Kulikov
Location: Moldova
Project Type: Produced
Product Launch Location: Ukraine
Packaging Contents: Wine, beverage
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Printing, stamping, embossing, tactile varnish, selective varnish

The Good Tone Collection is a series of wines from the Ukrainian producer Bolgrad that comes in their exclusive bottle. The bottle has a peculiar feature, namely, a concavity in the form of a hand holding the bottle. As a result, the bottle fits comfortably in your hand. But it also presents a challenge to working with the bottle: the space for the label is extremely limited and presents a strict layout that cannot be circumvented.

We were tasked with a complete restyling of the label. The existing design no longer met the marketing objectives and had become irrelevant to the market. We redesigned the cap and the label. We further highlighted the uniqueness of the bottle by emphasizing the hand outline. We added tactile effects that are not only visible from a distance, but also feel great to the touch when the consumer takes the bottle in their hands.