Designer: M Kalim
Project Type: Produced
Client: Farazi International Limited
Product Launch Location: Global
Packaging Contents: Sanitary pads
Packaging Substrate / Materials: PET
Printing Process: Flexo Packaging
In developing countries, the price of sanitary pads is often prohibitive for most of the population. About 70 per cent of Indian women still cannot afford sanitary pads and use unhygienic rags. In a 2012 study by Cheryl Kearee r on diffusion and adaptation of sanitary pads to the target group, it was found that working status, education, type of home and monthly household incomes influence the usage of sanitary napkins. The reason behind its cost is the fact that most of the material used is imported from developed places. This ultimately increases the cost of the product.