DU cosmetics

Design: Islam Faham
Location: Egypt
Project Type: Produced
Client: DU Beauty
Product Launch Location: Global
Packaging Contents: Beauty products
Packaging Substrate / Materials: Plastic

DU is a high-quality skincare product developed by an experienced female chemical engineer with a very sensitive skin to restore and maintain a healthy skin barrier. As a newly established business, DU enters the high-competitive marketplace narrowed down to few products.

DU beauty is targeting women with special skin needs, dry, high sensitive, dark, etc. There are few very special specific formulas for facial skin care and it needed to be visually pointed at, that’s how we came up with the face icon. We used grid system that fits the brand’s need to visually deliver it’s message and gives the elegant layout and look that consumers deserve.