Derrick Lin


Agency: Michal Suday Design Group
Designer: Nadav Sjtreimer
Location: Israel
Project Type: Produced
Client: Wild
Product Launch Location: Israel
Packaging Contents: Vegan products
Packaging Substrate / Materials: Plastic, paper
Printing Process: Digital printing

Wilde is the private label of the Vegan supplies website. Vegan supplies is the leading trade site in Israel for vegan products. The new brand contains various types of products: vegan burgers, meat substitute products, packaged products such as legumes, as well as sauces, cakes and spreads. In the branding process we wanted to produce a brand that expresses quality, simplicity and humor.

We decided on one brand color – dark green, green comes from the world of nature and veganism, but we chose a dark shade that will express quality.

The logo is made up of an illustration that tells the story of a curious explorer, the researcher is the character of our brand, “goes out in search” of the best vegan products and hunts them. Like an explorer in the African savannah, our explorer also hides behind a bush of vegan fruits and vegetables. The logo expresses humor with a wink to the brand’s wild worlds.

On the front of the package we put a wild sticker with a changing color, on the sticker there are the different and changing products.

The packaging is made in different proportions and types – digitally printed cardboard boxes, stickers for jars that are shaped, as well as closure stickers for plastic packaging, the bags of the bulk products are made from easily biodegradable raw material. A special service of the brand offers the possibility to collect the old packaging and recycle it for the customers, this is because sustainability and the environment is one of the most important values ​​of the brand.