Natry – Facial cleanser

Posted on

Derrick Lin


Design: Mirette Gamal
Location: Egypt
Project Type: Concept
Packaging Contents: Face Wash
Packaging Substrate / Materials: Cardboard, Plastic bottle
Printing Process: Digital printing

Natry Facial Cleansing Foam with tea tree extract helps deep clean and care for your face. This creates a dense foam layer, effectively removing sebum and makeup residue, gently exfoliating dead skin cells. Suitable for cleansing any skin type, but it has an especially beneficial effect on sensitive and more dry skin. It uses the essence of tea tree oil. As a brand that says no to chemicals, the scent of the cleanser is not harsh due to the synthetic scents but is gentle, relaxing from the traditional lavender scent.

The principle of ‘ unity- in- variety ‘ has been applied in the design of the packaging through the similarity in the Shape of leaves and the frequency of its distribution with the change in direction; in order to achieve the unity factor and harmonious rhythm in the design, and the diversity in the vibrant color gradient such as golden yellow, pink, violet and others on a neutral beige background to accentuate the visual elements and to indicate the smoothness and freshness of the skin, which contributed to enhance the aesthetic sensory feedback of the recipient.

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