Casa de Atalaia Wine Packaging

Casa de Atalaia, a winery integrated with Tourism in Palmela, challenged the Wine & Shine team to design the packaging for their wine range. The aim was to make the product attractive and make it stand out, both as a welcome gift in the Bed and Breakfast hotel and for online sales, as a reminder of the lively traditions of Palmela’s village in the Peninsula de Setubal region.

What’s unique

Casa de Atalaia wine packaging design was inspired by the lively traditions of Palmela’s region. The playful design reminds the fireworks of the traditional fairs and festive events, and was it inspired by Juan Miró art, the early XX century artist beloved to the winery owners. The inviting design was made to match the colourful diverse interior design of the Hotel, a made to be enjoyed at home or abroad, bringing everywhere the Palmela’s party joy.

Creative Direction: Paal Myhre/ Rita Monteiro

Concept/Copywriting: Tinta Amarela

Wine Label Design: Myhre Design

Wine Photography: Jorge Figanier Castro

Client: Casa de Atalaia