Creative Agency: Wine & Shine
Design: Paal Myhre, Myhre Design
Strategy /Copywriter: Rita Monteiro, Tinta Amarela
Photography: Jorge Figanier Castro
Project Type: Produced, Commercial Work
Client: Venâncio da Costa Lima
Location: Setúbal, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Cork, Aluminium, Paper.
Printing Process: offset printing
The Wine & Shine team was challenged by Venancio da Costa Lima family to design the packaging for their new exclusive wine range. The objective was to create a deeply Portuguese brand, celebrating the unique nature of the Peninsula de Setubal region. The name Andorinha do Mar was inspired by the popular name of the Little Stern birds that each ear fill the region with joy. These White and Red wines were made to be bring this joy to winelovers all over the world, to be sold at Pingo Doce supermarkets.
Andorinha do Mar packaging design was inspired by the Portuguese vintage design of swallows (Andorinha do Mar means “sea swallow” in Portuguese). The delicate black and white design of a bird flock expresses the special character of this wines, the nature of the region and reinforces the brand tagline “united By flavour”. An inviting design made to be enjoy home or abroad, bringing everywhere the Estuary of Sado uniqueness.