The Client

Vitaman & Vitawoman are multivitamin and dietary supplement brand that plans to serve in Egypt and Russia. Target audience are middle-aged and elderly for men and women.

The Objective

We aimed to create a simple brand identity that can accurately tell the benefits and the product’s formula. We tried to capture an energetic vibe that can communicate correctly with the target audience.

The Solution

We kept a constant layout for both products, with a simple background pattern and modern colors that fit each gender, and thus we achieved brand integrity. We used a shield for the typography created for product names to reflect immunity boosting. And in this way, we made the product look positive and dynamic using attractive fruits and plants.


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