Vitaman & Vitawoman are multivitamin and dietary supplement brand that plans to serve in Egypt and Russia. Target audience are middle-aged and elderly for men and women.
We aimed to create a simple brand identity that can accurately tell the benefits and the product’s formula. We tried to capture an energetic vibe that can communicate correctly with the target audience.
We kept a constant layout for both products, with a simple background pattern and modern colors that fit each gender, and thus we achieved brand integrity. We used a shield for the typography created for product names to reflect immunity boosting. And in this way, we made the product look positive and dynamic using attractive fruits and plants.