Back to Basics

This is a fun project for a cosmetics and skincare company called “Back To Basics”.

Why the seahorse?

Not just that this neat creature is a symbol of nature, it’s also a symbol of strength and power, giving the logo a sense of boldness, uniqueness and establishment.

I chose to go with rose gold to give a feel of value and elegance. I also chose a combination of fresh calming colors to give a fresh look and relaxing feel to the brand and boost a sense of self care.