MAWOKI- Apparel brand

Mawoki is an apparel brand that sells comfy and casual clothes for men, women and kids. So this is where the name came from.

The Challenge was to create a chilly yet clean feel that’s appropriate for the brand.

The solution:I chose a delicate diverse color palette that reflects on the wanted feel. I made sure It expresses a comfy, delicate feel yet gets the audience excited. I also made sure to choose a typeface that’s unique and appropriate for Mawoki’s identity.