VOLFAS ENGELMAN – JUBILEE BEER

Bold Brands

D. Poškos g. 6, Kaunas 44293, Lithuania

Volfas Engelman is one of the oldest and biggest breweries in Lithuania. Marking the 165th anniversary they recreated historic bottle form including all the embossed markings and details adapting it to the technical requirements of today. Without a doubt, the special bottle requires a special label design.

The bottle itself dictates what the label design should be. Our main task was to listen to what it said. We opened an archive of vintage beer labels and it was quite an inspiration for us. Using a mixture of vintage dielines and graphic elements, selecting vintage-looking typefaces and finally recreating the historic logotype of Volfas Engelman brewery let us create a new label design and let consumers feel some historic vibes coming to the shelves.

 

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Bold Brands

D. Poškos g. 6, Kaunas 44293, Lithuania
Credits:
Creative Direction: Motiejus Gaigalas, Vytenis Lukošius
Graphics Design: Vytenis Lukošius
Visuals: Marius Balčiūnas
Client:
Volfas Engelman (Olvi Group)