Vijayrath Namkeen & Sweets

Brandsmith Communications

Satellite, Ahmedabad, Gujarat, India

Vijayrath Namkeen wanted to grow their Indian savoury snacks & sweets business by converting the business model to a franchise.

We redesigned the boxes for sweets/takeaways in a modern typographic style with Indianised colour palette. At the same time, we made a master pack for 150+ snacks to stand apart in the industry while saving huge costs on the inventory.