Yummo’s – Spoonful of Awesome – Cereal


Setting out to be the world’s most fun and tasty cereal – Yummo’s ‘Spoonful of Awesome’ branding provides a tasty visual hit of colour, character, and nostalgia. Each flavour has its own mascot based on the flavour – all with fun and playful typography and illustrations helping it stand out from the crowd. The brand wanted to remind us of all of that carefree childhood Saturday mornings, that started with a bowl of sweet and tasty cereal.