AHA! Triangular Sustainable Can


AHA! Coca-Cola is a speculative concept that aims to lend Hindustan Coca-Cola Beverages Pvt Ltd, achieve its sustainability goals expected in ESG 2022 guidelines. The design is triangular in structure for better grip, and the aim is to create 100% recyclable bottles made of sustainably sourced wood and Sugarcane fibre with a biobased material barrier ‘PEF’, which is capable of resisting liquids, CO2 and oxygen, and suitable for beverages. The ultimate goal is a bottle that can be recycled as paper. Sugarcane fiber is renewable, biodegradable, & compostable. PEF is a 100% plant-based, recyclable & degradable polymer. It shows improved barrier properties for CO2 & oxygen, leading to a longer shelf life of packaged products. It also offers higher mechanical strength, which means that thinner PEF packaging can be produced and fewer resources are required.

Superior barrier properties are:

  1. PEF’s oxygen barrier is 10 times better than PET
  2. PEF’s CO2 barrier is 6 to 10 times better than PET
  3. PEF’s water barrier is twice as good as PET’s



The world is overloaded with body-shaming scoffing. The notion of ‘thin & beautiful’ & ‘fair & lovely’ is so overbearing that the waist size is often deemed proportionate to the worth of a human. We experience a sense of dissatisfaction with our body image. Amidst this cacophony, AHA! is against it. We want our consumers to consume these products guilt-free. We chose to build customer trust to enact positive change. Through its CSR initiatives, we focus on stopping body shaming with our packaging design & the tagline of ‘ALL BODIES ARE BIKINI BODIES’. Consumers feel that when they use a product of a socially responsible company, they are doing their part. The more socially responsible the company, its community and consumers become more supportive.


AHA!  is expressive and full of life. Our unique flavour pairings of fruits & visual sensory experiences create an element of discovery & delightful surprise. With teens in mind as our main target audience, we have considered all-time iconic: POP ART. Legacy to a teen-friendly territory where they can feel closer & more comfortable with the brand. AHA will appeal to existing Ginger Ale drinkers and recruit new fans through inclusive & inviting CSR marketing. In every can of AHA! Ginger Ale, you’ll discover two delicious fruit flavours; Passionately Grape Ginger Ale & Bramble Berry Ginger Ale. Try them and refresh your taste buds.