Reconnecting with tea – From Trees
MOMENT OF CHANGE
From Trees has a strong mission, to promote everyday rituals that reconnect us with nature and the awesome power of trees, enhancing your wellbeing, and the wellbeing of the planet.
Working with Founder Lou, we embarked on building a unique, ethical tea brand that uses bark, leaves and flowers from trees. We challenged the codes of the category and encouraged people to experience tea differently.
A strong and clear brand name that captures the essence of the brand. We also created a purposefully gender neutral brand identity and distinctive illustrative assets that hark back to the ancient legacy of trees. Handrawn circles communicate the brand purpose, but also highlights circular living and the ecologically inspired blends. To help with product navigation, we developed a bold messaging hierarchy and colour range. The charcoal-drawn trees bring taste appeal to the navigation whilst also evoking the textures of the forest.
Overall we’ve created a unique tea brand for explorers and nature lovers, which clearly defines the From Trees experience for consumers.