PRODUCT CONCEPT: Designing the Packaging of Pasteurized Butter with Kalleh Brand.
Kale has produced a brand of butter called pasteurized butter.
A healthy breakfast starts with this hot and attractive product.
The visual part is based on a combination of cow and farm image taken from butter grooves –
In Iran, butter is an essential part of breakfast. Therefore, we based the package design on a
visual metaphor that reflects the recognizable characteristics of a clear morning.
BUTTER PACKAGING DESIGN
Creative | Illustrator and Senior Designer: Zahra Sayanjali
3d Modeling: Behnaz Naghizadeh
Studio Manager: Alireza Mianji
Product Launch Location: Iran
Packaging Contents: Pasteurized Butter
Client: Solico Group
Credits: Atibal Marketing Consulting Company