Kalleh Brand Butter

PRODUCT CONCEPT: Designing the Packaging of  Pasteurized Butter with Kalleh Brand.

Kale has produced a brand of butter called pasteurized butter.
A healthy breakfast starts with this hot and attractive product.
The visual part is based on a combination of cow and farm image taken from butter grooves –
In Iran, butter is an essential part of breakfast. Therefore, we based the package design on a

visual metaphor that reflects the recognizable characteristics of a clear morning.

BUTTER PACKAGING DESIGN

Creative | Illustrator and Senior Designer: Zahra Sayanjali

3d Modeling: Behnaz Naghizadeh

Studio Manager: Alireza Mianji

Product Launch Location: Iran

Packaging Contents: Pasteurized Butter

Client: Solico Group

Credits: Atibal Marketing Consulting Company