Routine is a CBD infused sparkling water brand from Dubai. Their main goal is to help people overcome daily stress without using unnecessary medications.
Minimal / Soft / Bold / Meaningful / Comprehensive
Considering the whole identity to be soft and minimal, we decided to create a contrasting, bold logo. The font we used for the logo is sans serif with a minimum of pointy edges for a softer look.
As for the colour palette, we selected a collection of soft pastel colours combined with the dark green colour that is used for the logo. Soft pastel colours usually have a calming effect and evoke feelings of care and love.
Each flavor’s packaging has its own colour scheme and a minimal illustration of the main ingredients on top. This was done for easier recognition of the taste. The label’s layout includes only the logo, flavour weight, and product type.