The Brief:
Parinj, a company founded by advocates of healthy eating, offers a line of organic products made from emmer wheat grains. The brand reconnects with its roots and produces food as pure as it was in the time of its ancestors. They aim to promote a healthy lifestyle using organic food grown and handled without chemicals, pesticides, synthetic fertilizers, or herbicides. The branding created a brand identity that reflected their mission and passion for organic food.

The Creative Concept:
The creative concept was inspired by the founders’ love for whole grains and organic farming. The main challenge was to represent a connection to nature, a return to simpler times, and the pursuit of healthier living. The branding was built around the idea of capturing the essence of this mission and communicating it to the target audience.

The name “Parinj” was chosen as it is the Armenian word for emmer wheat. It perfectly fits the brand and is aligned with the company’s mission of promoting healthy living through organic food. The name also had a unique and memorable quality, making it easy to remember.

Logo Design:
The logo was designed to reflect the brand’s mission and passion for organic food. It features a simple yet striking design that eliminates details to get that clean aesthetics of a minimalistic look. The logo showcases an ear of wheat with the company name written in a clean, modern font. The wheat ear is a symbol of the company’s dedication to whole grains and organic farming.

The Result:
The final result of the branding was a compelling design with a symbolic logo and packaging to reflect the company’s values and communicate its message to the target audience. With recognizable packaging, the brand will surely stand out from the competition with modern design and quality.


Brand Strategy: Karen Vardanyan
Creative Direction: Diana Nerkararyan
Art Direction: Arusik Ghazaryan
Project Management: Mariana Madoyan
Design: Gurgen Afrikyan
Content Writing: Anush Bichakhchyan