Ferra Aroma

The company produces 100% pure essential oils exclusively from natural ingredients. The Ferra Aroma product line includes 40 types of essential oils that can be used in various areas like cosmetic procedures, skin and hair care, as well as for medicinal purposes. In addition, they can be used to aromatize rooms, providing a pleasant and soothing aroma.

Most manufacturers of natural oils have detailed and information overloaded labels and packages. This has a negative impact on the perception and recognition of the brand, because unnecessary details reduce the level of awareness among consumers to a minimum.

Our main goal was to design a packaging that would stand out from the competition and be noticeable to consumers. That’s why we decided to discard unnecessary information and create a minimalist design that would focus on the product itself and its quality. We kept only the most necessary information and narrowed the layout of the labels to the maximum possible size. In addition, we used a bright signal yellow color, which perfectly combines with the brown color of the bottles and distinguishes the brand from other manufacturers. This allowed us to create a clean and concise design that is able to interest consumers and make the brand recognizable.

As a result, labels and packaging are distinguished by their simplicity and expressiveness, are easily remembered and convey the necessary information as effectively as possible, thereby drawing attention to the brand.