IQ FOOD

IQ food is a producer of a series of lattes made from organic ingredients. The assortment includes turmeric latte, beetroot latte, and cocoa-guarana latte.

The overall approach is to create a bright, attractive, and juicy packaging that entices customers to purchase the product. Use of backgrounds in the color of the superfood on which the product is based contributes to increasing the visual impact on the consumer. The brightest and juiciest colors, massive and expressive typography, and a large image of the superfood help create a clean, but informative and noticeable design.

The label, which fully wraps around the form, allows for a general juicy appearance of the packaging, making it more expressive and attractive. Such use of contrast between the background color and craft paper emphasizes the uniqueness of the product. Design not overloaded with details, allows for easy focus on the necessary information and creates positive impressions about the brand among consumers.