ARUHI 或日 – Coffee Store Cup | Japanese Minimalist Style


Surabaya, East Java, Indonesia

Once upon a time, in the bustling streets of Indonesia, there lived a Japanese individual named Hiroshi. Hiroshi had always been captivated by the rich cultural heritage and warm hospitality of this beautiful archipelago. But there was one thing that stole his heart completely – the enchanting world of Indonesian coffee.

Driven by his deep admiration for the aromatic flavors and captivating stories behind each cup, Hiroshi embarked on a journey to create a brand that would embody his love for both Indonesia and coffee. And thus, Aruhi was born.

Aruhi, meaning “everyday” in Japanese, symbolizes Hiroshi’s belief that a cup of coffee is more than just a beverage; it is a moment of serenity, joy, and connection that should be savored every single day. With every sip, Aruhi invites you to experience the true essence of Indonesian coffee culture.

Inspired by the lush green landscapes that adorn the Indonesian islands, Aruhi chose a vibrant green color for its packaging. This color represents Hiroshi’s deep appreciation for the natural beauty and tranquility found in the lush forests and rolling hills of Indonesia.

Each meticulously crafted paper cup by Aruhi tells a story of dedication, passion, and harmony. From the moment the cup touches your hands, you can feel the love and care that went into its creation. The designs, inspired by traditional Indonesian motifs, pay homage to the country’s rich heritage, blending seamlessly with Hiroshi’s Japanese roots.

As you sip your favorite brew from an Aruhi cup, allow yourself to be transported on a journey that intertwines the traditions of two nations. Let the exquisite flavors and the heartfelt storytelling behind Aruhi take you on an adventure through the captivating world of Indonesian coffee, one cup at a time.

Indulge in the beauty of Aruhi, where the love for Indonesian nature and the passion for coffee unite, creating a moment of pure bliss and connection that lasts beyond a single sip.