Element Irish Whiskey

Element was founded with the words “what-if?”.

From day one we decided to match that concept and experiment with new ideas. New Era Spirits were less bound to tradition and more bound to science. They didn’t need a 200-year-old copper still to make good whiskey.

Instead, they looked to 200 years of technology and possibility. We wanted to align with this concept by delivering an alternative experience of Irish whiskey branding—for whiskey drinkers who want to explore beyond the standard. We designed a custom bottle and cap that would stand out on any shelf and that was imbued with a clean modernist aesthetic. Nomenclature followed a ‘test batch’ approach with a unique label that is luxurious yet minimal.