TransAtlantic Solo Perfume

‘TransAtlantic Solo’ perfume packaging

Objective
There is nothing more refreshing than the smell of the sea and the fresh breeze gently brushing against your face. This exact feeling is what the new aroma is trying to replicate. This perfume is not just a scent; it is the sea breeze, the sound of waves and seagulls, and the gentle crashing of the waves encapsulated in the bottle and released every time you use it.  A suitable name was also required since it had to carry the correct associations with the bottle.

Solution
To further elaborate and accentuate the ‘freshness’, we decided to turn the packaging into a piece of the ocean. Through this process, we decided to go with a yacht design, with a major part of the packaging dedicated to the ocean. The see-through glass bottle and the perfume inside play into the oceanic theme, with the yacht sails hiding the atomizer nozzle. The name was specifically chosen to reflect the character of the fragrance. ‘TransAtlantic Solo’ – meaning the journey across the Atlantic, represents the urge to follow your dreams, nature, and your fate.

Outer packaging
To protect the perfume from potential damage during transportation, we have created a 3-layer solution to ensure that the perfume bottle arrives safely. The first layer is the cardboard box with the logo branding on it. The second one is a plastic case that will contain the perfume in it. The transparent case has clear stickers with seagulls and whales to add to the scent’s theme. Due to the multilayered nature of these cases, this effect creates an illusion of gliding whales and soaring seagulls.