Intertype Studio creates Grey Goose, VIVE LA NUIT!

A vodka of uncommon brilliance, represented by a journey through nature’s greatest light show – the northern lights. Grey Goose Vodka is distilled from French wheat and made with spring water from Gensac-la-Pallue that is filtered through limestone.

The geese that journey through France on their epic migrations from North to South take a majestic night flight in this limited-edition bottle. By creating a story that is rooted in nature and celebrates light, Intertype Studio found a creative solution that communicates the liquid’s natural origins, whilst bringing a unique stand out in the on trade.

The back label uses a reverse-applied holographic foil, causing the hidden light puck in the base to illuminate the night sky in a constantly changing spectrum of color as you move past the bottle in the bar. This ‘3D’ hologram effect foil refracts through the clear liquid to create a 3D visual of the Northern lights suspended inside the bottle.

The bottle was created specifically for on-trade accounts – nightclubs and bars. The light puck in the punt can be programmed to pulse in response to background music. In these dark environments, bottles will literally light up the night, bringing joyful energy and an effortless style.

The concept was so well-liked that customers immediately ordered it for two years stock level in advance, where usually they only stock a limited-edition bottle for one year!

Curator’s Insight: Intertype Studio has crafted a stunning limited-edition bottle for Grey Goose Vodka that captures the essence of nature’s most spectacular light show – the aurora borealis. The bottle design is inspired by the epic journey of the geese that fly across France, symbolizing the premium quality and natural origins of the vodka. The bottle features a holographic foil that creates a dazzling 3D effect of the northern lights when illuminated by a light puck in the base. The light puck can also sync with the background music, creating a dynamic and immersive experience for the customers. The bottle design is a brilliant example of how to combine storytelling, innovation and technology to create a memorable and distinctive product that stands out in the on-trade market.