Averton is one of the largest Russian factories for the production of snack products. All products of the Averton plant are natural ingredients multiplied by advanced production, the best technologists and the international quality standard – the HACCP system.
To develop a packaging design for a brand of smoked nuts with flavors.
This is not our first project for Averton. Previously, we developed a strategy, brand platform, design and naming for the new rye bread brand Kranky Times, which is now taking over the shelves of retail chains, replacing the departed Finn Crisp and Fazer.
Averton acts in two roles: both as a consumer brand and as a manufacturing plant. The design emphasized mainly taste, but not the strength of the brand and its knowledge among buyers.
We created a design for a new snack packaging format – in correx. Averton pioneered the category as no other snack company offered this format. As a rule, croutons are presented on the shelves in a flow pack.
A small problem was that the layout in the correx does not allow to demonstrate the entire lid area, and this is the largest surface where the information and the food zone are located. Therefore, our task was to make the side work to the maximum. We convinced the company to change the logo, make it more visible and iconic, focusing the attention of the buyer. And due to the bright brand element, the side works great, the brand is clearly visible on the shelf.
Averton launched several lines: rye croutons, white bread croutons, smoked and roasted nuts. Differentiation by tastes within the lines is carried out due to color plates and food zones.
Products start up well in the network, who want to get a novelty in the original correx.