Obi Organic. A mineral water packaging design

In the age of PP popularity and healthy lifestyle among young people, there is still an implicit struggle between sweet soda and mineral water. The popularity of less healthy drinks is largely due to their bright packaging and stylish designs, while mineral water producers have a conservative outlook on the market. Most of the labels are various springs, wells, mountains, etc. Therefore, the DDC.GROUP team decided to create a modern brand of mineral water that would attract the attention of a young audience.