Pribludy – men’s accessories


The brand of men’s accessories “Pribludy” is the result of cooperation between the retail network “585” and Viktor Blud, a famous athlete, promoter of a healthy lifestyle, blogger, owner of a multi-colored mustache and a million subscriber base. Viktor runs a popular YouTube channel with 1.85 million subscribers, posts photos and videos of his workouts on social media, and aims to promote the sport among young people. Blud positions himself not as a professional athlete, but as an ordinary enthusiast who simply wants to develop his strength to the maximum.

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