SNACKER

Fun and Gains TO GO
Packaging design for a workout snack

Our dogs are more than just pets – they are loyal friends and beloved family members, but they should also listen to us. That’s why it’s important that they are well educated from an early age and that fun is not neglected in training. The SNACKER line by mera is the ideal reward for this. Whether during training, sports or on the road – perfect to bring along, SNACKER convince with their taste and ingredients. They are specifically designed to reward our four-legged friends in a tasty and healthy way: made from only the best ingredients and without any artificial frills.

We are convinced that training should be fun – and so should packaging design. That is why this design thrives on its bright colors and loud typographic elements. The design thus evokes positive emotions and associations through the well-documented effect of affect heuristics.

The dogs that take center stage on the packaging imbue it with the necessary power as they leap joyfully towards the viewer. In synergy with the shown snacks themselves, they spark a positive atmosphere and an activating motion. This approach allows us to create moments that are filled with joy and momentum which, in turn, has a beneficial impact on purchasing behavior. Ka-ching! For the interaction that the design initiates between the dog and the viewer ensures that people are more likely to reach for the product in response. This is all thanks to the “grab-urge effect” – where our brain reacts to moving things, causing us to anticipate an action on a subconscious level. This shortens the process of making a purchase decision and increases the likelihood that we will reach for the product.

All in all, the SNACKER evokes a triumphant sensation on the shelf and draws attention to itself with a bang, encouraging us to take it with us – ready to be snacked on by our four-legged friend during the next training session!

Let’s go – spoil your trusty dog companion and ensure their training success with these delicious SNACKER bites!