Luxurious SunCare

Another Practice, the new Athenian creative scheme that approaches every project with an experiential and holistic practice, proudly announces its latest collaboration with Intermed SA, the leading Greek pharmaceutical company. Together, they present the renewed Luxurious SunCare, a sunscreen line that embodies the spirit of the Greek summer, while at the same time emphasising environmental responsibility.

Inspired by the charm of the Greek coast and the glow of the Mediterranean sun, Another Practice undertook the design and rebranding of Luxurious SunCare. The result is a transformation that captures the essence of the Greek summer in every aspect.

At the heart of this renewal is the vibrant colour palette that reflects the luminous beauty of Greece. The main colour of the brand is orange, which symbolises energy, warmth and joy. In perfect harmony, the typographic elements are in a light golden hue, inspired by the rays of the sun. This harmonious combination creates a sense of relaxation and enjoyment, inviting consumers to enjoy the summer sun with confidence.

Luxurious SunCare’s packaging uses recycled plastic and recyclable paper packaging. This environmentally responsible design approach is in line with Intermed SA’s commitment to reducing its ecological footprint while offering superior products with non-toxic filters, lightweight textures and antioxidant action.

The inventive design pays homage to the natural beauty of the Greek summer. The colour of the lid in a soothing shade of blue, inspired by the blue shade of the sky but also the hydrating nature of water, is a constant element in all the packages. The main graphic element, a perfect circle, represents the sun that embraces us, symbolising protection and care against its rays. This graphic choice enhances the subtlety of the brand’s form and acts as a reminder of the importance of skin protection during sunny days and beyond. For the multiple needs of designing more than 50 packages, we created in collaboration with George Triantafyllakos (atypical.gr) a custom typeface that visualises the brand’s innovative and scientific character.

At the same time, for the design of the sunscreen series, based on the Greek islands (Mykonos and Santorini), we created a series of illustrations with a freer line inspired by the Cyclades and their organic personality.

“Our love of the Greek summer inspired us throughout the creative process and we are excited to present a collaborative work that not only captures the essence of this beloved season, but also demonstrates our dedication and love for the work we have chosen. ».

With the rebranding of the Luxurious SunCare range, Another Practice and Intermed SA are setting a new standard in the industry, combining great design with environmentally sustainable practices. This dynamic collaboration highlights the Greek summer while encouraging a holistic approach to sun protection.

About Another Practice:

Another Practice is a design practice working in the field of branding, strategy, graphic, digital, experience, product & interior design. With a passion for creativity and innovation, it provides holistic services to clients around the world.

Founders and key members of Another Practice are Effie Koukia, Alexandros Kyritsis, Gaia Deligianni and Spyros Kizis.

https://www.another-practice.com/

https://www.instagram.com/another_practice/

Project Credits

Creative Directors: Effie Koukia, Alexandros Kyritsis, Gaia Deligianni, Spyros Kizis

Typeface Design: George Triantafyllakos (Atypical)

Illustrations: Tania Cimatti

Photographer: Anna Tsiami